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At the intersection of San Vicente and Sunset, the three-faced Blossom billboard is fixed to a bright pink steel post with a knot on one end and an assortment of bougainvillea and birds of paradise flowers on the other, curated by artist Maurice Harris.


Site & Location

The site is the location of the last remaining gas station located on the Strip, which has been rebranded as Blossom Energy. The project will also incorporate electric vehicle parking spaces as part of the city-wide initiative “Charge Up West Hollywood."


The design concept hovers between architecture and advertising; signage and sculpture,” according to a project description. “It is a complex figure, in which the pole is just as ambitious as the display above.


Advertising function

Design concept

Year:                                       2023

Type:                                      Billboard Installation

Size:                                       1,500 SQ.FT

Status:                                   Under Permit Application

Project Location:                 Los Angeles, CA

Team:                                     Bouwman Zago, Orange Barre Media

                                                Yiyang Sang

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